Denim fabric

Jeans fabric – the legendary denim in organic quality

Legends, as we know, are often surrounded by stories. The story of denim is actually a real love story, because what would jeans, our all-time favorite item, be without denim? Incidentally, 'denim' actually comes from 'serge' and, like so many good things, originates in French. There, it refers to a fabric woven in a twill weave – with a diagonal rib, a blue warp thread, and a white weft thread.

Because denim was originally produced in Nîmes, it was called Serge de Nîmes, a word that was shortened to Denim thanks to Levi Strauss, who emigrated to the USA in the mid-19th century – the pronunciation of the first name was apparently a little too difficult for people overseas.

3 products

  • Re-Life Tencel Denim - Blue Re-Life Tencel Denim - Blue – Detail view

    Re-Life Tencel Denim - Blue

    Re-Life Tencel Denim - Blue

    €22,15 EUR
    €0,00 EUR €22,15 EUR
  • Re-Life Twill - Denim Chambray - Blue Re-Life Twill - Denim Chambray - Blue – Detail view

    Re-Life Twill - Denim Chambray - Blue

    Re-Life Twill - Denim Chambray - Blue

    €25,89 EUR
    €0,00 EUR €25,89 EUR
  • Organic denim fabric - Grey Organic denim fabric - Grey – Detail view

    Organic denim fabric - Grey

    Sold out

    Organic denim fabric - Grey

    €35,93 EUR
    €35,93 EUR
    Sold out

With the denim fabric used in our clothing, everything fits as it should.

When Levi Strauss emigrated to San Francisco in 1847, he was incredibly lucky to be in the right place at the right time. During the California Gold Rush, thousands of gold miners flocked to San Francisco – and they were looking for sturdy trousers with pockets for their gold nuggets. Together with Jacob Davis, he patented the denim fabric designs in 1873 that would later revolutionize the fashion world.

  • Initially, the trousers were made of brown canvas, but this was soon replaced by the famous blue cotton fabric. What followed was an unending triumph that continues to this day – because denim is more fashionable than ever.
  • With organic denim from Lebenskleidung, you're on the safe side in two ways. Fashion-wise, it allows you to sew anything you can imagine, from carrot-leg trousers and skinny jeans to flared trousers or a casual bag. At the same time, it's made from 100% organic cotton and carries the GOTS (Global Organic Textile Standard) seal, which guarantees that your denim fabric meets strict environmental and social standards from the cotton field to the finished product.
  • Did you know that jeans were a true symbol of rebellion and defiance against the system in East Germany? The reason was that from the 1950s onward, they were considered a capitalist garment that should be avoided at all costs. Consequently, jeans couldn't be officially purchased. But where there's prohibition, there's also protest. And so, denim became a symbol of resistance.